530·718·3332 | 110 Independence Cir #201, Chico, CA 95973
AM King


AM KING grappled with a website burdened by an abundance of pages and scattered information, creating a navigational nightmare for users. Beyond restructuring navigation, we addressed the absence of a typographic key, palette, and graphic structure. The overall style felt congested, and the lack of cohesive content prevented users from following a clear and engaging story.


Your partner in building a sustainable mining future.

The Solutions

To tackle the navigational nightmare, we streamlined the website’s architecture, decluttered excessive pages, and introduced a clear typographic key. Recognizing the need for a cohesive visual identity, we crafted a distinct palette and graphic structure, transforming the congested style into a visually harmonious experience. Additionally, we worked closely with AM KING to develop engaging content that tells a compelling story. The result is an optimized website that not only simplifies navigation but also boasts a unified design language and a narrative structure, providing users with a more enjoyable and coherent journey.


Your partner in building a sustainable mining future.

Seeing Impactful Solutions Unfold

It's time to transform your problems into opportunities.

Meet Virginia | A service based site

Hydrobuilder | An e-commerce site

AM King | A surplus mining company

SacValley MedShare | A health information

Plantae | Family-grown cannabis farm

Fast Cabinet Doors | A cabinet door